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NEWS RELEASE

CSS MUSIC UPGRADES ENTIRE ROYALTY FREE MUSIC LIBRARY TO SUPERIOR .MP3 320 kbs FILE FORMAT

Los Angeles, CA, October 23, 2009 -- CSS Music, a Los Angeles-based royalty free music library, has upgraded its entire collection of music tracks for the film, video, television and digital media industry to a superior quality .mp3 320 kbs file format. All 12,000 tracks on CSS Music’s website are now available for digital download in this new file format in addition to .WAV files at 44.1/48khz and .MP4 (AAC) files.

CSS Music president and founder Michael M. Fuller described the upgrade of his royalty free library delivery formats by saying, “When you're talking about compressed files in an .mp3 format, the gold standard without a doubt is 320 kbs. While our 160 kbs files were excellent, taking our royalty free music downloads up to .mp3 320 kbs was a necessary move. Today’s clients are looking for ways to stretch their dollars and at the same time they’re looking for quality. They demand quality. Now because of this upgrade our .mp3’s will sound smoother with a more transparent high frequency response.”

CSS has been offering .mp3 320 kbs files on their hard drive systems for the last 5 years, providing an effective high quality substitute for non-compressed .wav files. However Fuller added, “Clearly there’s been a shift to digital downloading. With better and faster broadband connections, we decided now was the time to make .mp3 320’s available for downloads as well. Now our clients can get the best quality in an .mp3 download without paying more." For clients not requiring the higher quality .mp3 format, CSS Music still offers a lower resolution version priced for those on a tight budget.

All of CSS Music’s file formats (.mp3 320kbs, .wav 44.1khz/48khz, .mp4/AAC) can be accessed either on a single track basis or by using one of two Bulk Download Plans. Bulk Download Plan clients can save from 35-90% compared to CSS’ regular single track download prices.

The CSS Music web site, www.cssmusic.com, offers 3 independent search systems. Each track in a search result can be reviewed in its entirey in full 44.1khz sound quality. Site users can also use a Playlist Tool to create an unlimited number of playlists for different projects, scenes, etc. Playlists can be e-mailed to clients or associates.

CSS Royalty Free Music updates are announced at their Twitter feed at www.twitter.com/cssmusic

About CSS Music
CSS Music was founded in 1982 in Los Angeles, CA and is the oldest US based royalty free music library under original management. CSS has more than 300 CD volumes and 12,000 downloadable music backgrounds in its 17 library package. CSS Music is intended for use in AV/Video, Film, Television, Multimedia and Internet applications. Delivery formats include CD, Custom CD-R, Single Track Download, Downloadable CD, CD-ROM, DVD-ROM and Hard Drive. Popular CSS libraries include Super Themes, Target Trax and Repro-file. For more information, please visit www.cssmusic.com <http://www.cssmusic.com>

So The Economy is “Recovering”
-- But What About The Coming Inflation?
Many economic pundits tell us the recession has ended and that growth should resume in the 3rd quarter. Hopefully that’s true for the economy and for you specifically. But with all the “stimulus” and money being injected into the world economies, it’s probably a good idea to keep our seat belts fastened for the next jolt: inflation.

And worse than inflation, “stagflation”, a phenomenon not seen since the late ‘70’s and early ‘80’s where there is sluggish growth combined with moderate to high inflation (6% or more on an annualized basis).

The problem with inflation is the “inflation psychology”, where you feel compelled to buy now before the price increases. Once started, this inflationary spiral or psychology actually fuels more and higher inflation. What do you do to protect yourself? You try to buy smarter. Buy only what you need, when you need it. Reward those vendors that keep prices down or help you become more productive.

At CSS Music / D.A.W.N. Music, we’re pleased that we have not raised prices on downloads since we began offering them in 1997. Even with 40% inflation over the last 12 years, we’ve been able to hold prices down by being more efficient AND more importantly because you, our customers, continued to buy in greater numbers each quarter. In this last recession, however, like a majority of businesses, we’ve seen our volume flatten and decline. Costs, unfortunately, have continued to rise, prompting some who advise us to recommend finally raising prices. This in our opinion is not the best course for the future. You need great music at stable predictable prices -- and we need your support to keep prices down. Sounds like a good partnership.

Thanks for being our valued customer!

From CSS/D.A.W.N. Newsletter

New Releases! New Releases! New Releases!

4 new volumes have been added to the CSS Music / D.A.W.N.Music package-- 180 new downloadable tracks. Check ‘em out here:

Powertrax Vol. 25 “Reality Rock”
Repro-file Plus Vol. 28 “Forces of Nature”
Target Trax Vol. 50 “Filmscapes/Reality TV”
Hot Spots Vol. 19 “Uplifting Acoustic, TV Themes, Piano & Friends”

Playlists-- An Unqualified Success!

Thanks to all of you for making our new playlist tool such a big hit. Literally hundreds of D.A.W.N.loaders have opened not only 1 playlist but in some cases quite a few.

What Is A D.A.W.N. Playlist?

The D.A.W.N. Playlist system is a great way to organize music for all your various projects or just to keep track of music or SFX you like or may want to use in the future. When you find a selection you think might work, you can add it to playlist and then name the playlist for the project you’re working on (e.g. XYZ Co. New Product Rollout Show). Whenever you find new tunes, you can add them to an existing playlist or create a new one. You can also change a playlist name to update it for another project by typing the new title into the “name playlist” field at the bottom of an open playlist. If you’re working with others on a project or need client approval for example, you can simply e-mail a playlist— across the hall or around the world. You can even e-mail a playlist to yourself as a reminder or idea irker. Every tune is reviewable by clicking the .mp3 “forward triangle”. You can buy a track from a playlist by clicking the “Buy Track” button. You can also delete tunes from a playlist or delete an entire playlist as you refine your music needs and preferences.

How Do I Get Started Using D.A.W.N. Playlists?

Getting set up for D.A.W.N. Playlists is quick and simple. Click “add to playlist” under the “buy track” button in your search results. You will be taken to a sign in page. If you’re new to the process, click where it says “click here to register”. Simply enter your e-mail address and a password of your choosing and then submit. When you want to review your existing playlists, create a new playlist or e-mail a playlist, log in with your e-mail address and password. You’ll be able to log in any time you like 24/7/365.

Bulk Download Plans Really Do Save D.A.W.N.loaders Money!

There’s certainly nothing wrong with visiting dawnmusic.com and downloading a tune when you need it with a credit card. But what if your music needs can be predicted over a reasonable 3 to 6 month period or you know you have a major project in the shop? It may well be that you can save some serious money by signing up for one of two bulk download plans. It’s easy to sign up. Just choose either Plan I or Plan II and one of 6 tiers (e.g. Plan II, 12 downloads -$199).

Which Bulk Download Plan Is Right For Me?

Plan I counts down “D.A.W.N. Dollars”. It is generally best for those who tend to use 22khz bandwidth, cuts from the budget libraries (e.g. Target Trax), shorter cuts or a lot of sound effects. Plan II counts down actual downloads and is best for those who tend to use 44.1/48khz bandwidth, full length cuts, cuts from Super Themes or Digital Ditties and only a few sound effects. While our bulk D.A.W.N.loaders are pretty much split between the two plans and there really isn’t a “bad choice”, it doesn’t hurt discuss your actual situation before signing up. Give us a call at 1800-468-6874 and we’ll go over the pros and cons of each plan with you. Our goal is to get D.A.W.N.loaders the best music at the lowest possible price.



CSS Music is Available Only at www.cssmusic.com and www.dawnmusic.com

Some royalty free library packages today are compilations of material from many diverse sources. Music is provided essentially on a non-exclusive consignment basis. Some of you have asked if our music is on multiple competitive sites under the same tune title or other title. The answer is “NO”. Our music was created just for us. And because this is so, you can be sure that the ownership of material and authority to license it is never in doubt with CSS Music / D.A.W.N. Music. Our writers are selected carefully and are part of a group that works together to give our licensees the best quality and value for their money. We’re proud of the fact that the average CSS/D.A.W.N. writer has been with us for more than 10 years, some for over 20 years.

Royalty Free Music Available With Self Service Bulk Download Plans, Saves Users 35-90%

Los Angeles, CA (PRWEB) July 17, 2009 -- Royalty Free Music company, CSS Music (Los Angeles), has launched a new self service Bulk Download program on its web site http://www.cssmusic.com.

End users can select one of two Bulk Royalty Free Music Plans. Each plan has six pricing tiers including a budget $199 tier. Subscribers can select Plan I which counts down D.A.W.N. Dollars (D.A.W.N. is an acronym that stands for Digital Audio Worldwide Network) or select Plan II which counts down downloads. Compared to regular single track downloads that CSS offers, Bulk Download subscribers can typically save 35% or more (Plan II Tier 6 subscribers save 90%).

CSS Music is intended for film, video, television, internet and audio visual uses and licensed on a royalty free or lifetime blanket basis. There are 83,295 files available for download in .wav format (44.1khz/48khz), .mp3 (44.1/22khz), .mp4/AAC (44.1khz) and QuickTime (44.1khz).

CSS offers a free trial of the Plan I Bulk Download subscription. Online visitors are invited to call a special toll free number and obtain a promo code that will enable them to open their trial account that provides $40 in free, fully licensed downloads. All 83, 295 files are available. Once the initial $40 in a trial account is used, www.cssmusic.com visitors can choose to renew their trial account as a regular Plan I Account, choosing one of the 6 pricing tiers or simply walk away with no obligation created.

CSS offers 3 search systems: "Most Popular by Genre" Music Supervisor Playlists, Standard Keywords, User Keywords. Once end users complete searches, their selections can be added to Playlists they create. An unlimited number of playlists can be created for various clients or projects. These playlists can be e-mailed to associates or clients across the hall or around the world. Tracks can be downloaded from playlists. Each tune in a search result or playlist can be played in its entirety before final selection. Users can also use a utility that allows a selection to be played at any point in its timeline to more closely identify editing posts and other production values.

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22khz vs 44.1khz Download Sampling Rate

Choosing The Best Sampling Rate

Many of you have called and asked what the difference is between a 22khz D.A.W.N. download and one at 44.1khz. The first difference is price. The 22khz files are priced approximately 60% of the 44.1khz files. The most important difference though is quality. 44.1khz is “CD Quality” (20-20,000 hz frequency response) while our 22khz downloads are more nearly “FM Radio Quality” (30- 11,000 hz). Many applications do not require the best quality (e.g. message on hold telephone programs) and so 22khz is the cost effective choice. And in skilled hands a 22khz file can often be tweaked to “recover” some of the higher frequencies with judicious EQ. While we recommend downloading the best quality initially rather than massaging files, we know that real world budgets often dictate choosing 22khz. Budget considerations aside, however, when you select 44.1khz on D.A.W.N. you get more format choices: 44.1hz / 48khz .wavs in addition to .mp3, .mp4 (AAC) and QuickTime compressed files at 44.1khz. 22khz downloads on D.A.W.N. are available only in .mp3.

New Playlist Feature on www.dawnmusic.com

Great News! We've added a new playlist feature on our single track download site: www.dawnmusic.com

What Is A D.A.W.N. Playlist?

The D.A.W.N. Playlist system is a great way to organize music for all your various projects or just to keep track of music or SFX you like or may want to use in the future. When you find a selection you think might work, you can add it to playlist and then name the playlist for the project you’re working on (e.g. XYZ Co. New Product Rollout Show). Whenever you find new tunes, you can add them to an existing playlist or create a new one. You can also change a playlist name to update it for another project by typing the new title into the “name playlist” field at the bottom of an open playlist. If you’re working with others on a project or need client approval for example, you can simply e-mail a playlist— across the hall or around the world. You can even e-mail a playlist to yourself as a reminder or idea irker. Every tune is reviewable by clicking the .mp3 “forward triangle”. You can also buy a track from a playlist by clicking the “Buy Track” button. You can also delete tunes from a playlist or delete an entire playlist as you refine your music needs and preferences.

How do I get started using D.A.W.N. Playlists?

Getting set up for D.A.W.N. Playlists is quick and simple. Click “add to playlist” under the “buy track” button in your search results. You will be taken to a sign in page. If you’re new to the process, click where it says “click here to register”. Simply enter your e-mail address and a password of your choosing and then submit. When you want to review your existing playlists, create a new playlist or e-mail a playlist, log in with your e-mail address and password. You’ll be able to log in any time you like 24/7/365.