We Mean Business

A Look At Music for Business in 2017

You may remember the days when business music was typically orchestral with low brass/tympani with punctuating rhythms under a serious, corporate-style melody. If you watch television commercials like we do at CSS Music, you’ve probably noticed that companies are veering away from this sound and replacing it with hip, more youth oriented tracks.

In an attempt to reach the coveted 25-49 year old demographic, national advertisers are turning toward the contemporary singer-songwriter style to advance their messages. Acoustic guitars and whistles have now replaced brass sections and woodwinds. Or in the case of the Apple/Microsoft/Samsung, etc., they’re moving to retro styled, hip music that appeals more to the millennial generation. Crazy pop rhythms and ear candy hooks, married to bright graphics, quick edits and shots of young people having fun with their tech toys now dominate much of American marketing.

While we have a very large number of Business/Industrial tracks on the CSS Music/Hand Picked Genre menu, you may find what you’re after exploring categories like Rock (Alternative-Indie-Roots Revival), Technology, Dance or Eclectic Retro Lounge. Sure, we have traditional corporate-style tracks when you’re underscoring a serious presentation--sometimes something too hip may distract from your message—and you’ll find variety aplenty when needing this type of music.

If you’re searching for something cutting edge that reflects “the sounds of today,” we’ve got you covered. And when the job requires a more established sound, CSS Music’s vast array of Business/Industrial tracks will undoubtedly have exactly the right track for your show. Don’t forget to try our Keyword Alpha Lists or the very useful Build-A-Search by Keyword at the bottom of our homepage. Keeping you in “business” is very important to us!